Promotional video for Compass
Compass has a tactile rotating dial that aligns itself with the user’s intended street direction, automatically realigning itself to indicate a turn. The trigger at the top then calls audio feedback to provide more detailed information. Throughout the project, we continually engaged with potential users to gain authentic insights and ongoing feedback.
Packaging DesigN
The Compass packaging consists of the product, protective casing, the charging port and wire, protective styrofoam, and instructions/ information. The box contains a braille indication to a QR code which reads aloud the information provided.
Google was not involved in the development of this project. The branding remains since the brief required we choose an existing company to design for.